Smash Your Sales Strategy This Black Friday/Cyber Monday
by Emily Graham
Last year, a massive $9 billion was spent across e-commerce stores on Black Friday alone, making it the most profitable day of the year for merchants.
In fact, merchants saw web traffic spike by 361% on Black Friday as consumers scrambled to nab a good deal from their favorite brands. Although storefronts won’t be closed for the sales season like they were in 2020, experts predict that 2021 will still see a huge number of virtual shoppers with 65% of the consumers wanting to avoid the hectic crowds.
This year, having your e-commerce strategy secured early will be essential for optimizing your sales potential for Black Friday. As e-commerce marketing gurus, we are experts when it comes to building strategies that cut through the competition and achieve your growth goals.
Here are the top tips from the Guru brain trust:
1. Take advantage of the pre-Black Friday/Cyber Monday Campaigns
We’ve seen campaign emails, weeks out from BFCM, see great results. In fact, one of clients made $41,881 even before the Black Friday Sale started, with their “Black Friday is coming” email.
Why? Less competition in the inbox!
Your ideal BFCM strategy should actually start weeks before!
– Olivia, Client Partner Guru
2. Text Your Customers First
Unless you were ahead of the curve and already using SMS, we have some bad news… an email-only strategy will not be enough.
With the iOS changes we’ve seen this year, you not only need an SMS strategy leading up to BFCM, but you need to start collecting mobile numbers, now!
Don’t know how to do this? We can help.
– Jess T, Special Projects Guru
3. Use segments to get the most impact from your marketing efforts
Building segments based on buyer behavior and data points is a great way to make sure the content you send over BFCM gets seen. I recommend thinking about these different segments that likely exist within your main list:
Seasonal Shoppers from last BFCM
Recent Openers who have opened an email from you in the last 30 days
VIP Customers who have spent or purchased a certain amount
– Growth Gurus Technology Partner, Klaviyo
Want to get the most out of this period, but don’t have the time or resources – the Growth Gurus have got you. To get the advanced strategy you need to get ahead this year, download our FREE BFCM guide to see what our packages can do for your business.