Klaviyo is a powerful tool for ecommerce marketers to create personalized customer experiences. The platform offers an array of flows that allow you to automate marketing activities and trigger actions based on customer behavior.
This article will explore the essential Klaviyo flows that every ecommerce marketer should utilize in their business strategy.
If you’re looking for a Klaviyo tool to help you with your automation, this article has you covered. Today we are going to discuss 16 essential Klaviyo flows to really up the stakes when it comes to personalisation.
Back In Stock
Upsell & Cross-Sell
Expected Date Of Next Purchase
Zero-Party Data Collection
Welcome Series Flow
Welcome series flows are invaluable for the onboarding process of new customers. It is critical to creating a great first impression with this email series, which should be tailored and personalized specifically for each customer. The primary purpose of a welcome series flow is to introduce your brand engagingly so that customers can get acquainted with what you offer.
You can use automated emails or manual messages to build relationships with new customers through incentives such as discounts, free shipping, exclusive content, or access to loyalty programs.
To ensure the success of welcome series flows, marketers should keep track of customer engagement metrics such as open rate, click-through rate (CTR), conversion rate, and other key performance indicators (KPIs).
Additionally, it’s essential to regularly update these flows by testing different subject lines and creative assets and leveraging personalization techniques like dynamic content. Taking time to craft an effective welcome message strategy will result in more engaged customers spending more money on your brand over their lifetime.
Browse Abandonment Flow
Browse Abandonment Flow is a powerful tool for ecommerce marketers to recover lost sales and drive customer engagement. By utilizing this flow, businesses can reduce the rate of customers leaving their website without making a purchase.
The Browse Abandonment Flow sends targeted emails or notifications to customers who have left their online store before completing an order.
These messages remind shoppers to return and complete the purchase process. Additionally, they may contain personalized recommendations based on what items were viewed during the shopping session.
Businesses also use Browse Abandonment Flow as part of broader browse-retargeting strategies aimed at engaging customers with relevant content throughout their journey in the store.
This helps create more effective relationships between buyers and sellers while driving higher conversion rates and overall revenue growth. With its ability to engage customers who are likely interested but still undecided about buying, Browse Abandonment Flow is essential to any successful ecommerce marketing strategy.
Add To Cart Flow
Creating an effective add-to-cart flow is vital to any successful ecommerce marketing strategy. An enticing add-to-cart series will help to increase the likelihood that customers will convert and purchase items from your store.
To achieve this, there are several strategies you can implement, such as providing incentives for adding items to carts or optimizing the design of the add-to-cart button itself.
Firstly, offering incentive programs like free shipping thresholds or coupon codes can be highly beneficial when motivating customers to purchase. Additionally, having an eye-catching ‘Add to Cart’ button with a clear call to action also helps encourage shoppers to complete their transactions.
This could include changing colors or fonts on the button to grab attention and adding high contrast against other elements on the page. By focusing on these two areas, businesses can ensure they give customers every opportunity to finish making their purchases.
Abandoned Cart Flow
Cart abandonment is an all-too-common issue in ecommerce. According to a study by Baymard Institute, the average cart abandonment rate is 69%. Many businesses employ abandoned cart recovery strategies to address this problem and recover lost sales. An essential part of any abandoned cart recovery plan is sending targeted emails that remind shoppers about their forgotten items.
Klaviyo offers easy-to-use automated flows for recovering abandoned carts. With Klaviyo’s Abandoned Cart flow, customers receive timely reminders and incentives via email when they abandon their shopping carts online.
This flow allows you to send emails at different intervals, such as one hour after the customer abandons their cart or immediately upon leaving your site if they have not made it to checkout yet.
You can customize these messages with personalized content like product recommendations, discounts, or even gentle nudges so customers will return and complete their purchases.
Additionally, you can set up reminder emails for those who have already moved past the checkout page but haven’t completed their purchase yet.
By leveraging Klaviyo’s abandoned cart flows, you can reduce your website’s overall cart abandonment rate and maximize revenue from potential buyers who otherwise would have been lost forever. Through thoughtful segmentation and personalization within these automated flows, brands can quickly recover missed opportunities and increase ROI from each marketing campaign.
Price Drop Flow
Price drop flows are a great way to capitalize on customer loyalty and drive sales. Utilizing Klaviyo, businesses can create a price drop flow that triggers emails when the price of an item drops below a certain amount. This automated flow helps keep customers informed about discounts and incentivizes them to take advantage of these deals. The Price Drop Flow is simple yet effective; it sends out messages with specific items in which prices have dropped and encourages customers to purchase them.
Klaviyo makes it easy for marketers to customize product selections to target the right audience at the right time for maximum effectiveness. Additionally, unique discount codes or special offers could be included in this email flow, making it even more enticing for customers to act quickly on their desired products before the offer expires.
Marketers also have access to analytics tools that track how successful their price drops were and measure ROI from campaigns enabled by Klaviyo’s Price Drop Flow.
Winback Flow is an effective way to regain customers and recapture sales. This flow helps ecommerce marketers target lapsed shoppers, enticing them with special offers or discounts on products they may have been interested in.
By targeting these potential leads, brands can increase their customer base by re-engaging inactive shoppers already familiar with the brand.
To create a winback strategy, start by segmenting your audience into two parts: those who recently purchased from you and those who haven’t interacted with you in some time. Then select relevant messaging for each group based on past interactions with your store.
For example, if somebody hasn’t opened any of your emails in six months but has made purchases within the last year, send them something specific that will encourage them to return and shop again. If someone has not made any purchases within the last year, focus more on creating trust between them and your store through content marketing campaigns such as blog posts or videos about why they should become loyal customers.
Additionally, consider offering promotions specifically tailored to this demographic for additional incentives.
As long as executed strategically, Winback Flows can help ecommerce stores reach out to dormant customers while encouraging existing ones to stay engaged with the brand’s offerings. Through clever personalization techniques and compelling incentives, brands can quickly drive conversions without spending too much money or effort on acquisition tactics like social media ads or paid search campaigns.
Back In Stock Flow
Back in Stock Flow is an automated process that allows businesses to send customers a product availability notification when their desired item has been restocked. This flow enables them to stay up-to-date with inventory updates and out-of-stock alerts and receive back-in-stock notifications immediately after the products have become available again.
The Back in Stock Flow can be personalized according to customer preferences, so they are alerted only about the items they care most about. It also helps brands build customer relationships by sending them timely emails whenever new inventory exists. Businesses can increase conversions by deploying this feature, as it ensures customers never miss out on the latest products or deals.
Product Follow-Up Flow
Product Follow-up Flow allows ecommerce marketers to keep the customers engaged after they have purchased a product. This flow is designed to increase customer loyalty and drive more sales in the future, as it focuses on post-purchase activities such as product reviews, replenishment flows, and follow-up emails. It helps ensure that customers are aware of products they may be interested in and can easily purchase them again when needed.
This flow requires accurate segmentation based on user characteristics such as past purchases, interests, or behaviors. Doing so will enable you to send personalized messages to each customer group which can help boost their engagement with your brand. Additionally, Product Follow-Up Flows allow you to track campaign results and make necessary adjustments.
The data collected from these types of flows can provide valuable insights into how well certain products are performing, what changes should be made to the marketing strategy, and other essential information regarding the success of your business.
Post-Purchase Follow-Up Flow
Post-Purchase Follow-up Flow is an effective strategy to build customer loyalty and engage with customers after purchase. This flow encourages repeat purchases by providing relevant promotions, discounts, and other incentives.
It can be used as part of a more extensive ecommerce marketing campaign or as a segmented flow. The post-purchase follow-up flow begins when the customer completes their order, including the payment process. From there, the merchant sends automated emails triggered based on the specified time frame, such as one or three days after purchase.
These emails may include special offers like free shipping for future orders, exclusive discounts, or additional information about the product purchased. Additionally, merchants should follow up with personalized messages that thank customers for their purchase and ask how satisfied they were with it. Through these efforts, merchants can effectively increase customer engagement and loyalty while generating more sales in the long run.
Product Review Flow
Product review flow is an effective strategy for ecommerce marketers to receive customer feedback and improve their brand’s reputation. It involves inviting customers who have purchased a product to rate it and provide honest feedback regarding its quality, usefulness, design, etc. This helps brands better understand customer preferences and make improvements that align with customers’ wants.
Collecting reviews can be automated using various apps like Yotpo or Loox, email automation tools or APIs connected to online stores. Automation ensures timely feedback collection, allowing businesses to take quick action if required. It also provides valuable insights into customer behavior that can help inform future marketing campaigns. Reviews also act as social proof, encouraging other potential buyers to purchase products from the same store.
Replenishment flow is essential for ecommerce marketers, as it allows them to engage customers who have already made an initial purchase. This type of customer could include a repeat-purchase customer, someone with a subscription renewal, or even one looking for an order refill. A successful replenishment flow will help increase customer loyalty and encourage frequent purchases by ensuring the right product is delivered at the right time.
Upsell Or Cross-Sell Flow
Upsells and cross-sells are great ways for ecommerce marketers to increase revenue. Strategies such as product recommendations, promotional cross-selling, and purchase incentives can provide customers with products they may not have known about or considered otherwise. Utilizing the correct user data allows you to create targeted campaigns, helping ensure that your upsells and cross-sells are successful.
Klaviyo Flow Builder makes it easy to design automated workflows that target customers based on their past behaviors so you can deploy effective messages and offers at the right time. For example, creating an abandoned cart flow using personalized product recommendations helps encourage customers to complete their purchases while offering discounts via email incentivizes them to add more items to their shopping carts.
Expected Date Of Next Purchase Flow
Determining a customer’s expected date of next purchase is essential for successful ecommerce marketing. This type of data allows marketers to plan, strategize campaigns, and maximize customer ROI. Klaviyo provides an Expected Date of Next Purchase flow that allows businesses to predict when customers may make their next purchase accurately.
Klaviyo uses predictive algorithms to generate this data in real-time by analyzing previous purchases and any activity associated with the customer profile. The Expected Date of Next Purchase flow enables marketers to set up automated messages or campaigns tailored specifically for each customer based on the predicted timeframe for their next purchase.
By using this information, businesses can ensure they are delivering timely and relevant content that encourages continued engagement and maximizes conversions.
Birthday flows are a great way to engage customers and make them feel special. A birthday flow allows ecommerce marketers to personalize their customer experience by providing discounts or promotions on the customer’s special day.
To ensure that customers do not forget about their birthdays, email or SMS reminders can be sent out. Customers will appreciate feeling remembered on their special day and may even make more purchases when offered deals during this time.
It is essential for ecommerce marketers to set up automated birthday flows that remind customers of upcoming birthdays so they can plan accordingly and send personalized messages with timely offers. This tactic helps create an emotional connection between consumers and brands, which leads to increased engagement and better long-term relationships.
Loyalty Program Flow
A loyalty program is a great way to keep customers engaged and returning to your store. The key to success with a loyalty program is ensuring it is easy to use and understand. With Klaviyo, creating a loyalty program flow is simple.
The first step is to decide what benefits you will offer your customers for being part of your loyalty program. You can offer discounts, free shipping, or other rewards. Once you have decided what rewards to offer, you can create the loyalty program flow in Klaviyo.
You can set up an automated workflow that will trigger an email when a customer signs up for the loyalty program and then send them rewards when they reach certain milestones. You can also set up a loyalty program dashboard to track customers’ progress and redemption of rewards.
Finally, you will need to set up a process to track the redemption of rewards and provide customer feedback. With Klaviyo, you can set up a loyalty program tracking dashboard that will show how customers use their rewards and provide insights into their behavior. This will allow you to adjust your loyalty program flow to suit your customers’ needs better. With Klaviyo, creating a loyalty program flow is easy and will ensure your customers stay engaged and return for more.
Zero-party data collection flow
Zero-party data collection is an effective way for marketers to collect customer data that can be used to create more personalized marketing experiences. Klaviyo is a powerful tool that can be used to create a zero-party data collection flow.
Using Klaviyo, marketers can easily create forms, surveys, and opt-in boxes to collect valuable customer information. Additionally, Klaviyo can segment customers based on the information collected, allowing marketers to create more targeted campaigns.
To create a zero-party data collection flow with Klaviyo, marketers should create an opt-in form to collect customer information. The form should be simple and easy to fill out, yet should ask for detailed information about the customer’s preferences and interests.
Once customers complete the form, Klaviyo can be used to segment the customers based on the information collected. This makes it easier to send targeted messages and campaigns to specific groups.
Finally, marketers should create automated emails or messages to thank customers for participating in the data collection flow. This helps to build trust and loyalty between customers and the brand. Marketers can take advantage of Klaviyo’s reporting and analytics tools to measure the effectiveness of their zero-party data collection flow. This will help marketers optimize their campaigns and ensure they provide customers with the best possible experience.
Quiz Lead flow
If a customer answers a quiz, they enter a tailored flow. Split between noncustomers (welcome) and returning customers (recommendations/education) so the messaging is more personalized
If a customer answers a quiz, they enter a tailored flow split into two parts: one for noncustomers and another for returning customers.
For noncustomers, the flow is designed to provide a warm welcome and introduce them to the company’s products and services. For returning customers, the flow is tailored to highlight recommendations and provide educational content to help them make the most of their experience. This ensures the messaging is more personalized and tailored to the customer’s needs.
In addition, the tailored flow can also be used to collect data and gain insights into customer preferences and behaviors. By understanding the customer’s needs, companies can develop more effective strategies and customize their messaging to ensure customers have a positive and engaging experience.
This data can also personalize product recommendations, create targeted campaigns to drive customer loyalty and provide a tailored customer service experience. By leveraging the tailored flow, companies can better understand their customers and develop strategies to improve customer engagement and loyalty.
Anniversary email flows can be a great way to reward customers who have been with you for a year or longer. If a customer has not purchased within the last year, an anniversary email flow can be a great way to remind them of your store and encourage them to purchase.
Start the anniversary email flow with a message thanking them for their loyalty and letting them know they have been valued customers for the past year. Offer them a discount or other incentive to encourage them to purchase something.
In the second anniversary email, focus on the customer’s past purchases and highlight items or services they may be interested in. If a customer purchased in the past year, remind them of the items they purchased and suggest complementary items that may be of interest.
The third email should remind you of the anniversary discount or special offer. Ensure to include a call to action encouraging them to take advantage of the offer and purchase.
Finally, end the anniversary email flow with a message thanking them for their loyalty and reminding them of the benefits of being your store’s customer. Encourage them to continue shopping with you and tell them you value their business.
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Klaviyo offers various automated flows to help businesses engage and retain customers.
The Welcome Series Flow helps build relationships with new customers, while the Browse Abandonment Flow keeps potential buyers engaged.
The Add to Cart Flow can increase conversion rates, and the Abandoned Cart Flow can recover lost sales.
Replenishment Flows encourage repeat purchases from existing customers, and Upsell or Cross-Sell Flows maximize customer lifetime value by introducing related products.
The Expected Date of Next Purchase flow and Birthday flow are great opportunities for personalized outreach throughout the customer journey.
When properly implemented, these flows provide valuable insights into customer needs and preferences that can be used to improve segmentation strategies and target customers more effectively. Knowing who your customers are allows you to craft messages tailored specifically to their interests, increasing engagement and driving conversions over time.
In short, leveraging Klaviyo’s powerful suite of automated flows gives ecommerce marketers an edge in today’s competitive landscape. It lets them stay connected with users at every step of their buyer’s journey.
By providing relevant information when it matters most, brands can develop meaningful customer relationships without sacrificing precious resources.
Need help with Klaviyo? Contact us to learn how we can help you drive growth with Klaviyo flows.