Pros and Cons of Performance Max Campaigns

Google’s new Performance Max campaigns technology is expected to take over all Smart Shopping by September 2022. This has left media buyers frantically researching the new “super campaign” to understand how it can work for them.

We have put together this article to explain everything you need to know about Performance Max, including what they are, how they work, what to look out for, and how they can generate leads and sales for your business

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Growth Guru 15 Customer Retention
Maximizing sales with Google Ads for e-commerce
Maximizing sales with Google Ads for e-commerce
24.October.2022
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by Mari Williams

When thinking about the most efficient way to bring in sales to your e-commerce brand, the promise of paid advertising sounds like the perfect solution. Just create an ad and let that ad lead people to your website. Simple, right? Well, no. Creating effective Google Ads can get complicated, so […]

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Staying productive when working from home
Staying productive when working from home
15.September.2022
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by Emily Graham

Many people view working from home as a luxury. After all, who doesn’t dream of being their own boss?  Working from home gives you a glimpse of that lifestyle. Dread your morning commute? Relax with your morning coffee instead of being stuck in traffic. Need a break? Regain your energy […]

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Build your brand’s social following & turn them into owned customers
Build your brand's social following & turn them into owned customers
15.August.2022
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by Emily Graham

Instagram ad revenue is growing rapidly. In 2021, IG ads generated over $21.6 billion USD. By 2023, that figure should reach $39 billion. Facebook (or Meta) generated more than $114 billion USD in 2021. Both of these platforms are pillars in the digital marketing world, but still, so many brands […]

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Mental Health in The Remote Workplace: Supporting Your Team for Top Results
Mental Health in The Remote Workplace: Supporting Your Team for Top Results
28.July.2022
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by Emily Graham

It would be difficult to overstate the extent to which the COVID-19 pandemic has shaken up the world of work. According to a recent report, almost 70% of full-time workers in the US worked remotely at least some of the time, 84% of whom believe this arrangement makes them happier. […]

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Pros and Cons of Performance Max Campaigns
Pros and Cons of Performance Max Campaigns
05.July.2022
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by Mari Williams

Google’s new Performance Max campaigns technology is expected to take over all Smart Shopping by September 2022. This has left media buyers frantically researching the new “super campaign” to understand how it can work for them.  We have put together this article to explain everything you need to know about […]

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Experts Of E-commerce.
Experts Of E-commerce
18.May.2022
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by Emily Graham

Growth Gurus Are Now Klaviyo Elite Partners! In the past few years, it’s become clear that the modern consumer is searching for brands that meet their specific needs and values. So whether it’s a small side hustle or a large-scale enterprise, there’s one thing that successful brands have in common: […]

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The Great Resignation: How “Unprecedented” Workplaces Are Here To Stay
The Great Resignation: How “Unprecedented” Workplaces Are Here To Stay
12.May.2022
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by Emily Graham

As COVID-19 forced businesses to retreat from office buildings into the digital space, employees began to challenge the idea that work-from-home was “less productive” or “unsustainable.” Since businesses had proven that they could successfully switch to virtual work, many were left wondering “why can’t we keep doing it this way?”  […]

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Inspire Your Inbox:  The Top Email Design Trends Of 2022
Inspire Your Inbox: The Top Email Design Trends Of 2022
18.April.2022
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by Emily Graham

In 2022, we are set to see an abundance of new platforms and exciting technologies arise that will disrupt the e-commerce space in a big way. With the things like TikTok Shopping, iOS15, and Facebook Reels rolling out over the last few months, some brands will be running to catch […]

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‘Tis The Season – To Start Planning Your Strategy
'Tis The Season - To Start Planning Your Strategy
16.November.2021
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by Emily Graham

In the lead up to the holidays, around 68% of people say that they pay closer attention to communications from businesses and expect to hear from them more often. The top thing they’re scanning for in your emails? Those special seasonal discounts and free shipping. Getting your holiday season marketing […]

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