Your emails are the most powerful and effective tool in your marketing arsenal and here we are gurus when it comes to email design and strategy. We get consumers and we understand how to work with your brand to entice them.
We’ve picked out a few of the most popular trends in email marketing today that your brand can incorporate into campaigns over the coming months.
As COVID-19 forced businesses to retreat from office buildings into the digital space, employees began to challenge the idea that work-from-home was “less productive” or “unsustainable.” Since businesses had proven that they could successfully switch to virtual work, many were left wondering “why can’t we keep doing it this way?” […]
In 2022, we are set to see an abundance of new platforms and exciting technologies arise that will disrupt the e-commerce space in a big way. With the things like TikTok Shopping, iOS15, and Facebook Reels rolling out over the last few months, some brands will be running to catch […]
In the lead up to the holidays, around 68% of people say that they pay closer attention to communications from businesses and expect to hear from them more often. The top thing they’re scanning for in your emails? Those special seasonal discounts and free shipping. Getting your holiday season marketing […]
Find out how one client scored $525,000 with Growth Gurus last BFCM November is just around the corner, which means that the biggest time in the business calendar is almost upon us. For many businesses, Black Friday and Cyber Monday contribute a larger chunk of annual sales than any other […]
In fact, merchants saw web traffic spike by 361% on Black Friday as consumers scrambled to nab a good deal from their favorite brands. Although storefronts won’t be closed for the sales season like they were in 2020, experts predict that 2021 will still see a huge number of virtual […]
Patagonia—you’ve probably heard of it. It’s the clothing brand designing apparel for outdoor adventurers, with a passion for sustainability and environmental conservation. Patagonia is also a brand generating around $800 million in revenue every year. That’s a lot of down jackets. The company’s founder, Yvon Chouinard, was inspired to start […]
If you thought that TikTok was just another fad that we would inevitably grow out of, it’s time to reconsider. Since it first emerged three years ago, we have seen TikTok evolve beyond a stage for teens to share their dance moves into a cultural hub, a political platform—and now, […]
How Apple iOS15 impacts email marketers If you’re wondering if your online business will be impacted by the changes Apple is introducing, the short answer is: yes. According to Litmus, Apple making up a significant swath of the e-commerce market, making up 58% of the email client market, and iPhone […]
Would you stay on this website, or make a hasty retreat? The truth is, most people would close this website as fast as they could. A great user experience, or UX, is key to a successful e-commerce store An absolute classic study into UX found that Amazon lost 1% in […]