Google’s new Performance Max campaigns technology is expected to take over all Smart Shopping by September 2022. This has left media buyers frantically researching the new “super campaign” to understand how it can work for them.
We have put together this article to explain everything you need to know about Performance Max, including what they are, how they work, what to look out for, and how they can generate leads and sales for your business
Imagine if online brands could only send emails with plain text and stock photos… Although that was once history, that’s not the case today. Businesses now have unlimited freedom to design their emails to retain their customers and produce backend sales at little-to-no cost. This gives them the opportunity to […]
Before We Begin Before breaking down all the important metrics that our marketing team monitors on a daily basis, it is important to understand what metrics Google pays attention to. Google looks for three things when finding ads that are relevant to the user’s search query: CTR Ad relevance to […]
Do you find yourself wondering how much time is too much time to spend in your Google Ads account? Or maybe it’s the exact opposite and you feel like you aren’t spending ENOUGH time? Whatever the case may be, we are here to shed some light on an optimal schedule […]
When thinking about the most efficient way to bring in sales to your e-commerce brand, the promise of paid advertising sounds like the perfect solution. Just create an ad and let that ad lead people to your website. Simple, right? Well, no. Creating effective Google Ads can get complicated, so […]
Many people view working from home as a luxury. After all, who doesn’t dream of being their own boss? Working from home gives you a glimpse of that lifestyle. Dread your morning commute? Relax with your morning coffee instead of being stuck in traffic. Need a break? Regain your energy […]
Instagram ad revenue is growing rapidly. In 2021, IG ads generated over $21.6 billion USD. By 2023, that figure should reach $39 billion. Facebook (or Meta) generated more than $114 billion USD in 2021. Both of these platforms are pillars in the digital marketing world, but still, so many brands […]
It would be difficult to overstate the extent to which the COVID-19 pandemic has shaken up the world of work. According to a recent report, almost 70% of full-time workers in the US worked remotely at least some of the time, 84% of whom believe this arrangement makes them happier. […]
Google’s new Performance Max campaigns technology is expected to take over all Smart Shopping by September 2022. This has left media buyers frantically researching the new “super campaign” to understand how it can work for them. We have put together this article to explain everything you need to know about […]
Growth Gurus Are Now Klaviyo Elite Partners! In the past few years, it’s become clear that the modern consumer is searching for brands that meet their specific needs and values. So whether it’s a small side hustle or a large-scale enterprise, there’s one thing that successful brands have in common: […]