Discover how our innovative approach to loyalty program strategy and creative design helped KAS Australia improve customer retention and create a seamless customer journey. The result? A prestigious win at the Yotpo Partner Awards 2023 for Best Design Agency APAC. In this post, we share the details of our award-winning work and how Yotpo’s Loyalty & Referrals, Reviews, and SMSBump played a crucial role.
We are thrilled to announce that Growth Gurus has won the Yotpo Partner Award for Best Design Agency of 2023. Our work with KAS Australia showcases our ability to deliver top-quality work in both strategy and design, and we are honoured to be recognized for our innovative solutions.
At Growth Gurus, we believe that creative thinking and strategic planning go hand in hand. Our team of experts is committed to providing innovative solutions that help our clients drive real business results. That’s why we recommended Yotpo Loyalty & Referrals, Reviews, and SMSBump to KAS Australia to help them build a dynamic loyalty program that resulted in a 60% repurchase rate from loyalty members, 167x ROI and 17% CTR from VIP tier flows, and an increase of $137 revenue per customer with a 5.45% rise in AOV.
As our award is a testament to, it’s not just about the numbers. We believe that design plays a crucial role in creating a seamless and satisfying customer experience. That’s why our team of designers work hand in hand with our strategists to create beautiful, impactful solutions that resonate with our clients’ audiences.
When KAS Australia approached us, they had a common challenge faced by many eCommerce stores: retaining customers and creating a seamless post-purchase experience. KAS Australia is a home furnishing brand that prides itself on creating high-quality products that inspire customers to create beautiful and comfortable homes. However, they were struggling to keep their customers engaged and lacked the tools to create powerful and effective communication.
KAS Australia’s loyalty program was not as effective as they wanted it to be. They needed a program that would give their customers incentives to keep coming back and create a seamless post-purchase experience that would keep customers engaged and informed throughout their buyer journey.
We recommended Yotpo Loyalty & Referrals, Reviews, and SMSBump to KAS Australia because it has the most robust loyalty program capabilities for eCommerce stores. We used the solution to build Style Society, a dynamic and robust tiered loyalty program that offers discounts and rewards. Additionally, we implemented Yotpo Reviews to build trust and credibility with potential buyers and enhance the overall customer experience, and Yotpo SMSBump to send targeted and personalized campaigns and automations to the brand’s customers.
The Yotpo platform’s product synergies between Loyalty & Referrals, Reviews, and SMSBump have played a crucial role in helping KAS Australia improve customer retention and create a seamless and tailored customer journey and post-purchase experience. For example, by leveraging shared data points between Yotpo Loyalty and SMSBump, the brand can boost the effectiveness of abandoned cart flows by informing customers that they can redeem their points on an item left in their cart.
Our team worked closely with KAS Australia to ensure that the loyalty program’s design and implementation resonated with their customers. The design elements were thoughtfully crafted to be visually appealing, and the rewards system was tailored to the brand’s target audience. According to their Business Manager, Daniel David, who worked closely with us on this project, “Collaborating with Growth Gurus was a game-changer for us. Their expertise in eCommerce strategy and design helped us build a loyalty program that exceeded our expectations and delivered real business results. We couldn’t be more thrilled with the outcome.”
The results speak for themselves. Since implementing Yotpo, KAS Australia has seen a 60% repurchase rate from loyalty members, a 167x ROI and 17% CTR from VIP tier flows, and an increase of $137 revenue per customer with a 5.45% rise in AOV.
KAS Australia is thrilled with the results—not only have they been able to retain customers and create a seamless post-purchase experience for them, but their loyalty program has also enabled them to drive real business growth.
We are proud to be part of this success story and to be able to work with such a forward thinking brand who shared our vision, not to mention honored that our work was recognized by the Yotpo Awards!
At Growth Gurus, we believe that there’s no one-size-fits-all approach when it comes to creating successful eCommerce solutions. That’s why our team works closely with each client to identify their unique needs and craft custom strategies that deliver tangible business results. KAS Australia’s success story is just one example of how we can help eCommerce stores create long-lasting customer relationships and drive real growth. We look forward to helping many more businesses reach their goals!
