Do you find yourself wondering how much time is too much time to spend in your Google Ads account? Or maybe it’s the exact opposite and you feel like you aren’t spending ENOUGH time?
Whatever the case may be, we are here to shed some light on an optimal schedule to check in on your ads.
For starters, being in your account on a daily basis could be overkill depending on a few factors.
There is no harm in checking in on important KPIs and the pacing of your ads on a daily basis, especially if you have a higher ad spend, but once a day is the maximum that you will need to be in your account.
Now for some of the exceptions…
Best practices say that you should check your Google Ads accounts three times per week.
This also depends on the amount that you are spending. The higher the ad spend, the more time you will have to spend in the account.
Another exception to how much time you spend in the account has to do with the complexity of your campaigns. If you are testing different keywords, ad copy, designs—the whole works!—then smaller optimizations and adjustments could take place on a daily basis.
One more important thing to remember is how long the account has been active to know when to make those changes.
Getting the amount of data that you need to make strategic decisions with your campaigns takes time.
A LOT OF TIME.
When you first start your new campaign, it goes through a process called “learning”, which can last up to seven days. This normally happens when you first launch or have made major changes to your campaign structure like:
After the learning phase, it is best to make sure that your campaign has had enough time to gather the appropriate amount of data. Which could take up to four to eight weeks.
With all of that in mind, you’re looking at about three to six months of time passing before your campaign has fully matured.
As we said, it takes A LONG TIME to gather the data that you need to be sure that you are making the best decisions with your campaigns.
Google Ads can be a complex beast to battle, but understanding your brand and product, along with how that beast operates, can make performance marketing a little easier. If you aren’t sure where to start, chat with one of our team members to see how we can help.
