Your emails are the most powerful and effective tool in your marketing arsenal and here we are gurus when it comes to email design and strategy. We get consumers and we understand how to work with your brand to entice them. We picked out a few of the most popular trends of today that your brand can incorporate into campaigns over the coming months.
In 2022, we are set to see an abundance of new platforms and exciting technologies arise that will disrupt the e-commerce space in a big way. With the things like TikTok Shopping, iOS15, and Facebook Reels rolling out over the last few months, some brands will be running to catch these trends with both hands.
While finding new ways to successfully market with these new technologies is an important part of your overall strategy, there’s still one area of digital marketing that remains top of the marketing food chain: email!
Your emails are the most powerful and effective tool in your marketing arsenal, with about 4 billion people around the world checking their email inbox daily (a number that Statista predicts will jump to 4.6 billion by 2025). Conversion rates on these emails are set to remain high throughout 2022. On average, for every US $1 invested in email marketing, businesses saw an ROI of US $45.
So we know that email is still going to be important, but is there more to it than just dropping your emailing list a few lines about your next sale?
In 2022, consumers expect a high level of personalization and relatability — including eye-catching images and contemporary aesthetics that will capture their attention.
Email design is a huge factor in the success of your campaigns — a picture can be worth a thousand words and customers are naturally drawn in by aesthetics they find pleasing. More than 1 in 5 marketers say that email designs are directly linked to successful engagement rates. Keeping on top of trends in design means you are maximizing your potential for engagement with more consumers.
So how do you know which “look” will work best for your e-commerce business, and how do you incorporate that look into your established brand?
That’s where we come in.
Our Growth Gurus are, well, gurus when it comes to email design and strategy. We get consumers and we understand how to work with your brand to entice them. We picked out a few of the most popular trends of today that your brand can incorporate into campaigns over the coming months — take a look!
This is a design that champions a high-end look and feel, with premium photography playing the central role. Emails that take an Editorial Approach are fairly minimalist in their style, with clean lines, few words, and plenty of negative space to let images and text “breathe” — letting the high-end look of the email sell the product. This is particularly popular for fashion and clothing brands but can be explored across all industries.
Don’t be afraid to play with color in 2022 — especially with popular pastels.
Experimenting with a pastel color palette can help soften your look, and bring out a fun and approachable side to your business. This color scheme is especially popular with consumers at the moment and doesn’t require overhauling your existing branding aesthetic.
Use color blocks to organize different areas of your email, or as a background for your product photos and images.
We know what you might be thinking: “This isn’t exactly a new concept. Text-as-design has always been fashionable.”
While that may be true, it’s still clear that typography is skyrocketing to new heights of popularity in 2022. If you’re a business that faced challenges with product images or stock issues during the pandemic (let’s be honest, who didn’t?!) then making your words the focus of your design is an effective way to keep your emails engaging and beautiful.
With this trend comes a focus on the words you choose. In 2022 punchy copy that grabs attention and captures the essence of your campaign is necessary to convince your customer to continue reading.
All signs in 2022 point to a revival of trends from yester-year.
Think of the bold patterns of the free-love 70s or the muted colors of the dreamy 90s. In 2022 you can expect to see retro elements across all industries, from furniture to fashion, with their own contemporary twists.
Incorporating these nostalgic themes into your email designs will speak to a broad consumer market that is breathing new life into these old-school looks.
Not sure which of these trends speaks to your e-commerce brand?
Not to worry, our team of Growth Gurus are mavericks when it comes to creative design and email marketing success. We have created a personalized quiz to help guide you to the trend of 2022 that your brand is best suited to.
Are you prepare to discover your brand style? Take the quiz now!