In the lead up to the holidays, around 68% of people say that they pay closer attention to communications from businesses and expect to hear from them more often. The top thing they’re scanning for in your emails? Those special seasonal discounts and free shipping.
Getting your holiday season marketing strategy sorted now is more important than ever, with 40% of consumers pulling out the credit card earlier this year thanks to global supply chain issues. Many of these consumers will be shopping online, with e-commerce sales expected to jump between 11% and 15% during the holidays. That’s projected spendings of US$226 billion!
Want to get in on that action? We’ve got you covered! We dove into our treasure trove of knowledge down at Growth Gurus HQ and gathered five top tips to share with you:
1. Capture Contact Details
Make sure you’re capturing contact details of all visitors to your site through the use of popups and banners. Then follow up right away with those who have not purchased yet.
– Travis B, Growth Specialist @ Growth Gurus
2. Don’t neglect socials
Be active on social media. Prioritise developing a strong social media strategy. Create content that is engaging and fun to keep your audience coming back each day. This could include:
- Posting your daily deals or products
- Participating in events or giveaways
- Hosting live sessions to connect with your followers.
– Hayley C, COO & Co-Founder @ Growth Gurus
3. Update & Optimise Product Pages
For your top holiday products consider updating the content on your PDP (product display page) and make sure you follow best practices outlined in Google’s Quality Rater Guidelines.
Google’s Quality Rater Guidelines definition of a high-quality shopping page:
- High count of user reviews
- Relevant information on the product – product specs and original product information
- Quality product images
- Shipping and return information
– Jess T, Special Projects Assistant @ Growth Gurus
4. Simple Offers Win Sales
Keep your offers simple yet attractive and competitive. The online space will be too saturated with various deals. Thus, the less complicated the offers are, the less thinking is required for your customers to purchase.
– Jigs R, Client Partner @ Growth Gurus
5. Educate & Encourage Urgency
Educate your customers about ordering timeously due to courier shipping delays. You would not want your customers to not receive their gift in time for that someone special.
-Warrick M, Marketing Solutions Specialist @ Growth Gurus
This is a crazy time of year – trust us, we know! So if you’re looking to maximize your potential over the holidays but just don’t have the time/resources, let us take the pressure off. Our team of expert Gurus are growth mavericks when it comes to holiday marketing. Download our FREE Holiday Marketing Guide to see what our packages can do for your business.